Amplitude is a digital analytics platform helping companies track user behavior and product engagement data.
Amplitude tracks user behavior data to help companies understand product engagement.
The company was founded in 2012 and grew into a major analytics provider.
The platform lets teams analyze user cohorts based on shared behaviors over time.
Amplitude went public via direct listing on the Nasdaq stock exchange.
Amplitude offers A/B testing tools alongside its core analytics products.
The platform integrates with numerous data warehouses and marketing tools.
Amplitude is best known for product analytics, experimentation, session replay, and customer behavior insights. It is commonly used by SaaS companies, product teams, growth teams, and startups.
Generally, Amplitude does not usually rely on public coupon codes in the same way consumer stores do. Savings are more likely to come from the free Starter plan, annual billing on eligible plans, startup programs, or negotiated business pricing.
Yes. Amplitude offers a Starter plan for teams that want to begin with core product analytics before moving into paid plans. Limits and included features can change, so teams should compare the current plan table before setting up tracking.
Eligible startups may be able to apply for Amplitude’s startup scholarship, which can provide one year of access to the Growth plan at no cost. Requirements usually depend on funding, team size, and current customer status.
Typically, Amplitude’s self-serve Plus plan has advertised annual savings compared with monthly billing. Teams should check whether annual billing makes sense based on expected usage and monthly tracked users.
Small teams often start with Starter or Plus, then upgrade when they need more scale, advanced features, or business support. Growth and Enterprise plans are usually better for larger teams with more complex analytics needs.
Review monthly tracked users, data retention, experimentation needs, session replay limits, support level, integrations, and add-ons. Usage-based growth can affect the final cost more than the base plan name.